ITB Berlin 2027

The world’s leading travel trade show, bringing together tourism boards, travel companies, hospitality providers, airlines, travel technology firms, and industry professionals from around the globe.
Mar 16 - 18 2027
Location
Berlin, Germany

ITB Berlin 2027 - Global Travel and Tourism Industry's Meeting Point

Since 1966, one show has held the title of the world’s leading travel trade show which is ITB 2027 Berlin. It is taking place from 16 to 18 March 2027 at the Berlin Exhibition Grounds. This year’s ITB Berlin exhibition welcomes destination marketing organisations, hotel groups, airlines, tour operators, and more.

The ITB Berlin trade fair is both a sourcing event and a strategic platform. This ITB travel trade show spans geography, market segment, and technology simultaneously. No other tourism trade fair in the world replicates its breadth or depth.

What ITB 2027 in Berlin Covers

The ITB Berlin exhibitors 2027 list reflects the full diversity of the global travel industry. The show is structured across both geographical destination zones and specialist market segments:

  • National tourism boards and destination management organisations are participating in this destination marketing exhibition.
  • Another segment is the MICE industry trade fair area that serves meeting planners, event agencies, corporate travel managers, and venue operators.
  • Additionally, OTAs, booking platforms, revenue management software companies are showcasing their solutions at this travel technology expo.
  • Business travel exhibition segment gathers corporate travel managers, TMCs, and business travel technology providers.
  • ITB’s Transition Lab dedicates structured programming to sustainable tourism exhibition in travel, covering carbon measurement and responsible destination development.
  • Globally leading hotel groups, boutique properties, and resort brands exhibit at this hotel industry exhibition every year.
  • Airline exhibition runs through the show in partnership with aviation brands and airport authorities.

Why Travel Industry Brands Must Exhibit at ITB Germany 2027

  • The Berlin Convention is what separates ITB from most travel industry events. Running alongside the ITB travel exhibition across all three days, it is the world’s largest tourism think tank.
  • For ITB Berlin visitors 2027, the Convention means they arrive informed and engaged. They will know about the trends shaping their buying decisions. It makes stand conversations at the ITB tourism expo sharper and more commercially grounded.
  • The Buyers Circle adds further commercial precision at ITB travel trade show. It’s a curated programme that brings top-tier travel buyers into structured meetings with selected exhibitors.
  • The global tourism conference format attracts media attention that extends the commercial reach of exhibiting brands well beyond the three days of the show itself.
  • The dedicated luxury travel exhibition gathers high-end travel buyers and premium tour operators evaluating ultra-premium products and experiences.
Get Your Free Stand Design Today!

Top Exhibition Stand Builder for ITB Berlin 2027 Helping Travel Brands Shine

Travel stands at the Messe Berlin exhibition works on a fundamentally different brief. You are not selling a product at this hospitality exhibition that visitors can pick up and evaluate. Thus, the stand has to create a sense of innovation through design.

ExproGlobal has been a top ITB exhibition stand builder for over 15+ years. We have the right experience as well as full in-house production capability. In addition to this, ExproGlobal designs and builds custom exhibition stands for all brands that keep exhibiting at ITB 2027 in Berlin.

We are an experienced exhibition stand builder in Berlin that also knows the specific visual and atmospheric demands of a travel industry exhibition environment.

Especially at this high-impact tourism innovation event, we offer country pavilion stands that feel like a destination. Our sustainable stands, outdoor stands, and double-decker stands are also the most-preferred choices of travel brands. We will handle all stages carefully from concept through to on-site delivery and dismantling.

Exhibition Info
Important Facts

ITB Berlin is the world's leading travel trade show, welcoming thousands of exhibitors and tens of thousands of trade visitors from more than 170 countries.

The event features the renowned ITB Berlin Convention, one of the travel industry's largest knowledge-sharing platforms covering tourism trends, sustainability, digitalisation, AI, and future travel innovations.

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